We did this really fun and funny thing a while back where we acted in a documentary about MilkMade to serve as an advertisement for a new iPhone app. The app is called SeeLoveBuy, and it’s pretty neat - it allows you to instantly buy the clothes that are being worn on tv. You see it, you love it, you buy it. Genius!
Our awesome friends Josh Ruben and Vincent Peone set it up and shot and produced it all. They brought in stylist Rachel Wang, who dressed us in amazing digs from Shabd and Petiole, with shoes from 80%20. And they brought in makeup wiz Emily Gee, and the lovely actresses Lauren Sieczkowski and Rachel Oyama.
So.. this is the movie - check it out! And this is the app - also check it out and look out for shoppable shows soon.
(A few things for the record:
* Lauren is not actually my roommate, but we shot this during the day when my actual roommate, the real taste tester, Pavla Mikula, had to work.
* Rachel is not a MilkMade member, though it is not uncommon for a member to give me a hug.
* I do not typically get all dolled up at 8am to go to the Greenmarket and then make ice cream. Nor to deliver ice cream. Normally I look like this or this. I do get dolled up otherwise, however, and totally bought those shoes.)